Accessibility & Search Engines
Sites are constructed to ensure that the maximum number of visitors can access your site without viewing problems. This includes consideration of various browsers, screen settings, ease of readability, fast-loading pages for dialup users, and provision for those with disabilities.
The image of the site should be friendly, approachable, uncluttered and easy to use and will complement the image branding established in other client materials.
The navigational structure should be intuitive and concise, well organized and consistent. Content should be accessible with a minimum of mouse clicks. In larger sites, several ways to access content should be provided ie. global navigation, site search, site map.